In line with our motto of “Diversity with Brilliance”, we strive to diversify our human resources, brands, sales channels, business models and operating areas, while keeping our base DNA of a jewelry pioneer. We aim to be a business of varied and versatile appeal, and one that can flexibly adapt to constantly changing business situation, competitive environment and customers’ needs.
We shall contribute to society through our business.
| 1. | We shall strive to satisfy our customers in everything we do. |
| 1. | We shall take pride in our work and strive to continuously improve our character. |
| 1. | We shall be imaginative and enthusiastic in everything we do. |
| 1. | We shall tirelessly strive to become Japan’s Number One and prioritize putting ideas into practice. |
| 1. | We shall be friendly, energetic and cheerful. |
