History
1940's～1950's
- May, 1948
- Ohkubo Clock Store Co., Ltd. established in Tokyo's Shinagawa Ward. The company starts retail sales and repairs of watches, eyeglasses and jewelry
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| Ohkubo Clock Store |
| 1940's～1950's | ||
| After the establishment in Shinagawa Ward in 1948, we have been providing watches, eyeglasses and jewelry that meet the demands of the times for more than 75 years. Additionally, since that time we have engaged not only in retail sales, but also used out knowhow for repairs, maintenance and other support. This will later become the base for VERITE services in the future. |
1960's～1970's
- May, 1962
- Opened the Tachikawa store in Chubu Department Store (now From Chubu) in Tachikawa City, kicking off the chain store business.
- Jun, 1965
- Company renamed from Ohkubo Clock Store Co., Ltd. to Ohkubo Co., Ltd.
- Nov, 1967
- Opened the first jewelry specialty store in the Meguro Station Building (now Atre Meguro) in Tokyo's Meguro Ward, which marked the beginning of operation in train station buildings.
- Dec, 1971
- Expanded to the Kinki region by opening the Osaka Store in the Hankyu Five shopping center located in the Umeda district of Osaka.
- Sep, 1975
- Expanded to the Tohoku region by opening the Sendai Store in the Daiei Sendai shopping center located in Sendai City, Miyagi Prefecture.
- Sep, 1978
- Expanded to the Hokkaido region by opening the Sapporo Store in the Sapporo Station underground mall located in the Chuo district of Sapporo.
- Feb, 1979
- Koyama store operation transferred to Jewelry Ohkubo Co., Ltd.
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| Tachikawa Chubu Department Store |
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| Ohkubo Co., Ltd. |
| 1960's～1970's | ||
| We made a fresh start as Ohkubo Co., Ltd. in 1965. It was also our first step into the chain store business, and after opening our first store in Atre Meguro we have begun our national expansion to Kinki, Tohoku and Hokkaido regions. We have also extended the scale of our business by transferring a part of operations to Jewelry Ohkubo Co., Ltd. This marks the beginning of the road to the current VERITE. |
1980's
- Nov, 1980
- Product procurement department operation transferred to Taints Jewelry Co., Ltd.
- Nov, 1982
- Relocation of the head office to Tokyo's Shibuya Ward.
- Aug, 1986
- Launch of a new type of store, branded "Fairy".
- Sep, 1987
- To unify the distribution network and inventories, all operations transferred back from Saint Jewel Co., Ltd., a subsidiary.
- Feb, 1988
- Merger with Jewelry Ohkubo to reinforce the management foundations. Introduction of POS system to improve the efficiency of chain store operation.
- Mar, 1989
- Expanded to the Kyushu region by opening the Fukuoka Store in Solaria Plaza shopping center located in Tenjin, in the Chuo district of Fukuoka City.
| 1980's | ||
| After relocating the main office to Tokyo's Shibuya Ward in 1982, we have improved our efficiency by unifying our distribution network and inventories, reinforcing the management foundations and introducing the POS system. Additionally we have improved our brand recognition nationally by expanding to the Kyushu region and opening a store in Fukuoka Solaria Plaza. |
1990's
- Apr,1991
- Company renamed from Ohkubo Co., Ltd. to Jewel Verite Ohkubo Co., Ltd.
- Jul, 1991
- Acquired all stocks of Saint Ohkubo Co., Ltd. and made it into a subsidiary to reinforce the store network.
- Sep, 1991
- Listing on the second section of the Tokyo Stock Exchange.
- Apr, 1993
- Expanded to the Shikoku region by opening the Tokushima store located in Tokushima City, Tokushima Prefecture.
- Jan, 1995
- Transfer of all stock of the subsidiary, Saint Ohkubo Co., Ltd.
- Oct, 1995
- Founding of Optic Verite Co., Ltd. to improve the efficiency of the eyeglasses division.
- Sep, 1997
- Establishment of a distribution center in Higashi-Ueno in Tokyo's Taito Ward.
- Oct, 1997
- Launch of a new type of store, branded "La Verite".
- Apr, 1999
- Turning one store into a subsidiary and founding of Jewelry Chinon Co., Lt. to improve the efficiency of store operation.
- Jun, 1999
- Relocation of the head office from Shinagawa Ward to Shibuya Ward in Tokyo.
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| 1990's | ||
| The expansion of our business and getting listed on the Tokyo Stock Exchange in September of 1991led to opening of even more new stores. Distribution of products was further facilitated by the establishment of the distribution center in Ueno. |
2000's
- May, 2001
- Establishment of the first jewelry workshop n the Toride Box Hill Store located in Toride City, Ibaraki Prefecture.
- Feb, 2004
- Founding of GB Co., Ltd.
- Feb, 2005
- Establishment of the Central Jewelry Workshop and E-Commerce Division.
- Aug, 2005
- Company renamed from Jewel Verite Ohkubo Co., Ltd. to VERITE Co., Ltd.
- Feb, 2006
- Founding of Soback Co. Ltd. to improve the distribution efficiency.
- Jun, 2006
- Transfer of all stock of the consolidated subsidiary, Optic Verite Co., Ltd.
- Dec, 2006
- Relocation of the head office to Yokohama City in Kanagawa Prefecture.
- Feb, 2007
- Execution of a sublicensing agreement with France Societe du Figaro.
- Sep, 2007
- Launch of a new type of store, branded "Figaro per Verite" in collaboration with FIGARO.
- Oct, 2007
- All operations transferred back from the consolidated subsidiary, GB Co., Ltd.
- May, 2008
- Digico Holdings Limited becomes our parent company.
- Oct, 2008
- Merger with consolidated subsidiaries Jewelry Chinon Co., Ltd. and Soback Co., Ltd.
- Nov, 2009
- Merger with the consolidated subsidiary Saint Jewel Co., Ltd.
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| 2000's | ||
| We have become VERITE in 2005 and in the following year we have relocated the head office to its current address. We have also reinforced the operations by successively absorbing our consolidated subsidiaries. |
2010's～
- Mar, 2010
- Launch of a new type of diamond specialty store, branded "MAHARAJA DIAMOND".
- Nov, 2010
- Execution of a franchise agreement with PANDORA Jewelry Asia-Pacific Limited to gain retail sales rights for Pandora brand products in Japan (the agreement has been terminated by mutual agreement on March 31st, 2013).
- Sep, 2012
- Opening of the first store of a new type of earring specialty store branded "MiMiKaZaRi" in Isetan Shinjuku department store.
- Aug, 2013
- Birth of "QIREINI" - a new brand of hearts & arrows diamonds.
- May, 2018
- 70th anniversary of the establishment of the company
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| 2010's～ | ||
| Following MAHARAJA DIAMOND offering products for various scenes, we keep responding to our customers' needs by offering diverse brands, such as MiMiKaZaRi centered around ear jewelry, Coronet - a global diamond brand, and QIREINI - a brand using hearts & arrows diamonds. |