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History

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1940's~1950's

May, 1948
Ohkubo Clock Store Co., Ltd. established in Tokyo's Shinagawa Ward. The company starts retail sales and repairs of watches, eyeglasses and jewelry
Ohkubo Clock Store
Ohkubo Clock Store
1940's~1950's
After the establishment in Shinagawa Ward in 1948, we have been providing watches, eyeglasses and jewelry that meet the demands of the times for more than 75 years. Additionally, since that time we have engaged not only in retail sales, but also used out knowhow for repairs, maintenance and other support. This will later become the base for VERITE services in the future.

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1960's~1970's

May, 1962
Opened the Tachikawa store in Chubu Department Store (now From Chubu) in Tachikawa City, kicking off the chain store business.
Jun, 1965
Company renamed from Ohkubo Clock Store Co., Ltd. to Ohkubo Co., Ltd.
Nov, 1967
Opened the first jewelry specialty store in the Meguro Station Building (now Atre Meguro) in Tokyo's Meguro Ward, which marked the beginning of operation in train station buildings.
Dec, 1971
Expanded to the Kinki region by opening the Osaka Store in the Hankyu Five shopping center located in the Umeda district of Osaka.
Sep, 1975
Expanded to the Tohoku region by opening the Sendai Store in the Daiei Sendai shopping center located in Sendai City, Miyagi Prefecture.
Sep, 1978
Expanded to the Hokkaido region by opening the Sapporo Store in the Sapporo Station underground mall located in the Chuo district of Sapporo.
Feb, 1979
Koyama store operation transferred to Jewelry Ohkubo Co., Ltd.
Tachikawa Chubu Department Store
Tachikawa Chubu Department Store
 
 
Ohkubo Co., Ltd.
Ohkubo Co., Ltd.
1960's~1970's
We made a fresh start as Ohkubo Co., Ltd. in 1965. It was also our first step into the chain store business, and after opening our first store in Atre Meguro we have begun our national expansion to Kinki, Tohoku and Hokkaido regions. We have also extended the scale of our business by transferring a part of operations to Jewelry Ohkubo Co., Ltd. This marks the beginning of the road to the current VERITE.

1980's

Nov, 1980
Product procurement department operation transferred to Taints Jewelry Co., Ltd.
Nov, 1982
Relocation of the head office to Tokyo's Shibuya Ward.
Aug, 1986
Launch of a new type of store, branded "Fairy".
Sep, 1987
To unify the distribution network and inventories, all operations transferred back from Saint Jewel Co., Ltd., a subsidiary.
Feb, 1988
Merger with Jewelry Ohkubo to reinforce the management foundations. Introduction of POS system to improve the efficiency of chain store operation.
Mar, 1989
Expanded to the Kyushu region by opening the Fukuoka Store in Solaria Plaza shopping center located in Tenjin, in the Chuo district of Fukuoka City.
 
1980's
After relocating the main office to Tokyo's Shibuya Ward in 1982, we have improved our efficiency by unifying our distribution network and inventories, reinforcing the management foundations and introducing the POS system. Additionally we have improved our brand recognition nationally by expanding to the Kyushu region and opening a store in Fukuoka Solaria Plaza.

1990's

Apr,1991
Company renamed from Ohkubo Co., Ltd. to Jewel Verite Ohkubo Co., Ltd.
Jul, 1991
Acquired all stocks of Saint Ohkubo Co., Ltd. and made it into a subsidiary to reinforce the store network.
Sep, 1991
Listing on the second section of the Tokyo Stock Exchange.
Apr, 1993
Expanded to the Shikoku region by opening the Tokushima store located in Tokushima City, Tokushima Prefecture.
Jan, 1995
Transfer of all stock of the subsidiary, Saint Ohkubo Co., Ltd.
Oct, 1995
Founding of Optic Verite Co., Ltd. to improve the efficiency of the eyeglasses division.
Sep, 1997
Establishment of a distribution center in Higashi-Ueno in Tokyo's Taito Ward.
Oct, 1997
Launch of a new type of store, branded "La Verite".
Apr, 1999
Turning one store into a subsidiary and founding of Jewelry Chinon Co., Lt. to improve the efficiency of store operation.
Jun, 1999
Relocation of the head office from Shinagawa Ward to Shibuya Ward in Tokyo.
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1990's
The expansion of our business and getting listed on the Tokyo Stock Exchange in September of 1991led to opening of even more new stores. Distribution of products was further facilitated by the establishment of the distribution center in Ueno.

2000's

May, 2001
Establishment of the first jewelry workshop n the Toride Box Hill Store located in Toride City, Ibaraki Prefecture.
Feb, 2004
Founding of GB Co., Ltd.
Feb, 2005
Establishment of the Central Jewelry Workshop and E-Commerce Division.
Aug, 2005
Company renamed from Jewel Verite Ohkubo Co., Ltd. to VERITE Co., Ltd.
Feb, 2006
Founding of Soback Co. Ltd. to improve the distribution efficiency.
Jun, 2006
Transfer of all stock of the consolidated subsidiary, Optic Verite Co., Ltd.
Dec, 2006
Relocation of the head office to Yokohama City in Kanagawa Prefecture.
Feb, 2007
Execution of a sublicensing agreement with France Societe du Figaro.
Sep, 2007
Launch of a new type of store, branded "Figaro per Verite" in collaboration with FIGARO.
Oct, 2007
All operations transferred back from the consolidated subsidiary, GB Co., Ltd.
May, 2008
Digico Holdings Limited becomes our parent company.
Oct, 2008
Merger with consolidated subsidiaries Jewelry Chinon Co., Ltd. and Soback Co., Ltd.
Nov, 2009
Merger with the consolidated subsidiary Saint Jewel Co., Ltd.
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2000's
We have become VERITE in 2005 and in the following year we have relocated the head office to its current address. We have also reinforced the operations by successively absorbing our consolidated subsidiaries.

2010's~

Mar, 2010
Launch of a new type of diamond specialty store, branded "MAHARAJA DIAMOND".
Nov, 2010
Execution of a franchise agreement with PANDORA Jewelry Asia-Pacific Limited to gain retail sales rights for Pandora brand products in Japan (the agreement has been terminated by mutual agreement on March 31st, 2013).
Sep, 2012
Opening of the first store of a new type of earring specialty store branded "MiMiKaZaRi" in Isetan Shinjuku department store.
Aug, 2013
Birth of "QIREINI" - a new brand of hearts & arrows diamonds.
May, 2018
70th anniversary of  the establishment of the company
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2010's~
Following MAHARAJA DIAMOND offering products for various scenes, we keep responding to our customers' needs by offering diverse brands, such as MiMiKaZaRi centered around ear jewelry, Coronet - a global diamond brand, and QIREINI - a brand using hearts & arrows diamonds.